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title: 👻 Targeting too many haunted houses?
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The real audience for your online programs is right around the corner ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­

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| Echo Delta Newsletter October 2024 |
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| Hey, friend! If the mysterious art of ad targeting feels intimidating, have no fear. 👻 Today, we’re uncovering how you can market your online programs with precision.   And while you read, we recommend queueing up our not-so-spooky Halloween party playlist and testing some of those mini candies you stocked up on. For science.   – The Echo Delta Team |
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| Our Latest Insights We’ve got ideas brewin’. |
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| ​ ARTICLE   Marketing Online Programs? Own Your Backyard First On the eve of Halloween, you’re not going to embark on a cross-country road trip to go trick-or-treating. It’s a waste of time and money—you know there’s sweet stuff right next door.   Marketing’s the same way. To spend your ad dollars wisely, you’ve got to know your audience and where to find it. Behind the creative shimmer of successful ad campaigns is always killer targeting.    This can feel daunting when you’re advertising an online program anyone can apply to. No longer limited to local zip codes, it’s tempting to expand your search far and wide.   But research shows that just because students can enroll from their couch across the country doesn’t mean they will. On average, 70% of fully online students live within 100 miles of campus.   Like crossing state lines to search for candy, advertising all the way across the country might just be a waste of your precious resources. It’s not about pursuing every city; it’s about getting to know your own neighborhood.    In this article, we take a deeper dive into advertising effectiveness—and how to find your audience’s sweet spot when marketing online programs. 🍭 Read the Article |
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| Expertise and Ideas We think you might find these interesting. |
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| Combine Doubt with Data to Make Better Brand Decisions Doubt is an imperative part of research: it leads us to experiment, fact-check, and gain new perspectives. It also fuels creativity—which often thrives on uncertainty. This article is all about balancing both.   How Students Chose Their Colleges in 2024 Niche dives into the key takeaways from their most recent survey on student mindsets and behavioral trends. Watch the webinar for insights on how students are changing as we move into 2025. |
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| Looking Ahead What’s on the calendar. |
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| 2024 College Board Forum October 21–23 • Austin, TX Jarrett is heading to Texas later this month to discuss our recent research about how politics affect students’ desire to enroll in college. Holler if we’ll see ya there. 🤠 |
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| Ghosts, Ghouls, and Grooves What we’re spinning this Halloween. |
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| Moonlight Mix: Staff Picks Our team put together another playlist. It’s a graveyard smash. 💥 Listen to the Playlist |
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| Hey, thanks for reading. How’d we do? Hit reply and let us know. |
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| Echo Delta 72 4th Street NW Winter Haven, FL 33881 Unsubscribe View in Browser |
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