Selling Place-Based Education in a Pandemic

A four-part webinar series for enrollment leaders beginning September 29th.

Register to Attend

The past year brought unprecedented challenges for higher ed. Now, as we look at the year ahead, many of the challenges that seemed to be fading away have returned and are forcing us to acknowledge that this year might be every bit as challenging as the last.

Join us as enrollment thought leader Jeff Kallay and Jarrett Smith, host of the Higher Ed Marketing Lab podcast, engage with enrollment experts about strategies that will put your recruitment efforts on the offense.

Co-hosted by:
Jeff Kallay

Jeff Kallay

Enrollment Thought Leader

Jarrett Smith

Jarrett Smith

Host of the Higher Ed Marketing Lab Podcast

Session topics:
  • Outliers: How Some Schools Grew [Panel Discussion] (Sept. 29)
  • Back to Campus Visit (But Not Like Before) (Oct. 6)
  • Who Took My Cookie? Advertising Effectiveness in a Changing Digital Landscape (Oct. 13)
  • Parents and Guardians of the Enrollment Galaxy (Oct. 20)

Scheduling conflict? Don't sweat it. Each session will be recorded and made available on demand. Just let us know which topics you're interested in so we can send the appropriate information your way.

Register to Attend

By registering for our webinar series, we’ll send you reminder emails and recordings of the webinars. You can opt out at any time. Privacy Policy

Webinar Schedule

Each session has an approximate run time of 45 minutes.

Session 1

Outliers: How Some Schools Grew [Panel Discussion]

Wednesday, September 29th • 1:00 pm EST / 10:00 am PST

You know the story. The pandemic drove record application volumes at schools that already had plenty, while countless others floundered. Yet, some schools outside the top 25 posted strong or even record enrollments. In this session, Jeff Kallay will interview top enrollment leaders from Transylvania University and Lynn University--two schools that posted record enrollments this past year--to understand the strategies that made the difference and drove remarkable results. [Replay Link]

View Replay
Session 2

Back to Campus Visit (But Not Like Before)

Wednesday, October 6th • 1:00 pm EST / 10:00 am PST

In March 2020, the dominos began falling and the rush to stage visits virtually, online and remotely began. Then "Zoom fatigue" set in. Now, prospective families are rushing back to campus and your pre-pandemic campus visit won't cut it anymore. In this session, higher ed's leading campus visit expert Jeff Kallay will talk with Mae Watters, Assistant Director of Admission at Sewanee: The University of the South, about how to build a singular campus visit that blends the best of on-screen and on-campus visit experiences. [Replay Link]

View Replay
Session 3

Who Took My Cookie? Driving Inquiries in a Changing Digital Landscape

Wednesday, October 13th • 1:00 pm EST / 10:00 am PST

Over the past year, Google, Apple, and Facebook have each made significant moves to protect consumer data. And while these changes are likely to be positive for consumers, they directly impact the effectiveness of many digital advertising tools. In this webinar, we’ll cover some of the most important updates impacting ad platforms and outline how to adjust your approach to digital advertising to continue to drive results from your digital advertising initiatives. [Replay Link]

View Replay
Session 4

Parents and Guardians of the Enrollment Galaxy

Wednesday, October 20th • 1:00 pm EST / 10:00 am PST

Parents are the top influencer in the college search process and they're more engaged--and skeptical--than ever before. In this session, Echo Delta's Sr. Strategist Laura Martin Fedich and Jarrett Smith will talk with parent engagement experts at Campus ESP about the insights and strategies you'll need to influence this critical influencer. [Replay Link]

View Replay

Register to Attend

By registering for our webinar series, we’ll send you reminder emails and recordings of the webinars. You can opt out at any time. Privacy Policy